Job Description

Associate Director Marketing Medical Device

Build out a new marketing team with a growing company.

Drive successful digital marketing campaigns and craft compelling copy.

Our client is a small medical device manufacturing company on the North Shore of Boston. Due to growth they are building out a digital marketing team from the ground up starting with an Associate Director of Marketing.

Job Description

Responsibilities:

• Digital Strategy & Execution
  • Define and lead Company's holistic digital marketing strategy across web, email, content, paid media, social, and eCommerce.
  • Build and optimize the digital customer journey across audiences, from awareness to engagement to conversion.
  • Lead the development of our digital education platform in collaboration with clinical and commercial teams.
  • Own the roadmap for digital infrastructure-including CMS, web performance, analytics, and platform integrations.
• Team Leadership & Collaboration
  • Manage and mentor the Digital Marketing Manager, Content Marketing Manager, and Creative Manager.
  • Foster a high-performing, collaborative digital team with a focus on creativity, experimentation, and accountability.
  • Partner closely with product, clinical, commercial, and executive teams to align digital initiatives with business goals.
• eCommerce & Platform Development
  • Lead the launch and growth of Company's eCommerce presence, including platform strategy, UX, merchandising, and optimization.
  • Ensure digital channels are built to scale while staying customer-centric and conversion-driven.
• Brand Presence & Creative Direction
  • Guide the creative vision for digital brand expression across web, social, and campaign assets.
  • Ensure visual and voice consistency across all channels, in partnership with the Creative Manager and external agencies.
• Analytics & Optimization
  • Define and own KPIs for digital performance-site traffic, engagement, conversion, lead generation, and ROI.
  • Build a data-driven culture that uses insights to continuously refine content, UX, campaigns, and workflows.
  • Champion tools and systems (GA4, HubSpot, CMS, etc.) that support efficient tracking and performance optimization.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

Requirements:

• B.S. in Marketing, Business or other related field.
• 7-10 years of experience in digital marketing.
• 2-4 years of marketing leadership experience - managing direct reports.
• 3-5+ years of experience marketing within the medical device sector.
• Web Strategy, SEO, eCommerce, Media, Content, Content Writing, UX experience.
• Collaborative and team first mindset.
• Ability to effectively work cross functionally across teams and departments.
• Experience with marketing tools like Hubspot.
• Player coach mentality, not afraid to be hand on and execute on work.

What's on Offer

• $130-160k base salary + bonus.
• Health-care, vision, dental insurance plans
• 401K with employer match
• Onsite / hybrid opportunity on the north shore of Boston MA.

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