Job Description
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JOB FUNCTION / SUMMARY:
The Digital Marketing Manager is the individual contributor responsible for planning and managing the bank's digital channels and content to achieve the bank's stated goals.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Collaborate with internal teams to maintain the bank's digital channels, including HancockWhitney.com, and optimize the user's digital experience.
Planning and enhancing the bank's digital marketing channels, including HancockWhitney.com, SEO/SEM, Google Business Listings and Insights Blog.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Measure and report performance of all digital marketing channels and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spending and performance based on the insights.
Brainstorm new and creative growth strategies in regard to digital marketing.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Highly creative with experience in identifying target audiences and devising digital content that engages, informs and motivates.
Develop in-depth understanding of features and benefits of financial products offered to the segment.
Contribute to the definition and refinement of client segment positioning strategies.
Contribute input and ideas to help achieve segment marketing goals and program ROI.
Help define and update marketing plans for specific marketing channels.
Generate ideas for future improvement based on discussion with stakeholders and results from previous channel tracking.
Ensure that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales.
Coordinate with appropriate internal and external centers of excellence to execute campaigns and programs including: Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.
Current and planned internal resources include client analytics, market research, corporate communications, and community engagement, digital channel, branded content creation, merchandising, and marketing automation.
Use internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Contributes ideas and recommendations for future planning.
Build relationships across the company to maintain and enhance high standards of internal reputation.
Actively seeks to learn about new trends and opportunities in order to build a knowledge base to prepare for future thought leadership.
Follow established department policies, procedures, and workflow practices.
Serve as a first line of defense in implementing appropriate risk controls.
SUPERVISORY RESPONSIBILITIES:
None
MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:
Bachelor's degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.
5+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing,
Proven working experience in digital marketing (at least 3 years, preferably in increasing levels of responsibility)
Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, paid search, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Quantified results from marketing programs and campaigns created and managed.
Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.
Demonstrated interest in building a knowledge base and active curiosity about what drives customer and business value.
Experience working for or with a publicly traded company.
Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required
ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:
Ability to work under stress and meet deadlines
Ability to operate a keyboard if required to perform the essential job functions
Ability to read and interpret a document if required to perform the essential job functions
Ability to travel if required performing the essential job functions
Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.
Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.
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Job Tags
Temporary work, Work experience placement, Local area,