Director of Ecommerce Job at MATE the Label, Los Angeles, CA

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  • MATE the Label
  • Los Angeles, CA

Job Description

Job Description

About the Role

MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials.

📍 Hybrid (L.A. based) | Full-time | 3x/week in office

Key Responsibilities

E-commerce Strategy & Leadership

  • Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
  • Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
  • Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams
  • Maintain a clean, intuitive, high-performing site experience aligned with brand values

Product Experience & Innovation

  • Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows
  • Champion intuitive, mobile-first design that reflects our sustainability-first ethos
  • Use A/B testing and personalization strategies to continuously improve performance

Operational Oversight

  • Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions
  • Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes
  • Develop documentation and workflows to scale operations cleanly and efficiently

Data-Driven Optimization

  • Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights
  • Develop clear KPIs and experimentation plans to measure success and guide iteration
  • Translate data into actionable insights and compelling stories for leadership and stakeholders

Qualifications

  • 8+ years of e-commerce experience, with 4+ years in a senior leadership role
  • Proven success growing a DTC brand through onsite optimization, CRO, and retention
  • Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices
  • Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration
  • Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
  • Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
  • Values-driven, purpose-led mindset with a passion for sustainability and clean living
  • Experience using AI tools to enhance customer experience, content, or site optimization

Tools We Use

  • Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment

Why MATE

MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.

Job Tags

Full time, For contractors, Work at office, Shift work,

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