Job Description

Overview

Director, SEO + GEO at Walker Sands. We are seeking a Director to lead client work for B2B companies and support the evolution and innovation of our SEO and GEO (Generative Engine Optimization) capabilities. This role drives strategic outcomes for a portfolio of medium to large clients and contributes to the agencys broader digital marketing performance.

The ideal candidate is a seasoned leader with a strong track record in SEO, content strategy, and integrated marketing who translates complex search challenges into actionable, revenue-driving solutions. You should have a perspective on how platforms like ChatGPT, Perplexity, and Gemini are evolving search behaviors and strategies.

Key Responsibilities

• Strategic Leadership + Client Oversight: Serve as the strategic lead on SEO and GEO initiatives across key client accounts, setting vision, frameworks, and success metrics that align with business goals.
• Executive Client Communications: Lead high-level conversations with enterprise company CMOs, VPs, and senior stakeholders, articulating the role of SEO and GEO in broader enterprise marketing ecosystems.
• Evolving GEO & AI Strategy: Collaborate with senior leadership to evolve the agencys GEO and AI-influenced search trends and identify opportunities to innovate and differentiate.
• Cross-Department Collaboration: Work with leaders across departments to integrate SEO and GEO into broader marketing programs (client services, paid media, content, PR, demand generation, analytics).
• Strategy Execution: Oversee development and execution of sophisticated SEO and GEO strategies including technical audits, content gap analysis, competitive assessments, page optimizations, content outlines, and performance tracking.
• Data-Driven Recommendations: Use data to craft narratives and insight-driven recommendations that influence executive-level client decision-making.
• Client Partnerships: Serve as a trusted advisor to key clients, developing long-term partnerships grounded in results, thought leadership, and accountability.
• Business Development Support: Partner with sales and leadership to scale SEO/GEO-driven new business opportunities and support sales calls and pitch meetings with SEO/GEO expertise.

Team Leadership & Development

• Manage and mentor a growing team of SEO managers, senior specialists, and interns, fostering a culture of excellence, innovation, and continuous learning.
• Develop career growth plans and support skill development through coaching, feedback, and training initiatives.
• Champion operational improvements to enhance workflow efficiencies, team bandwidth, and cross-functional collaboration.
• Lead cross-functional collaboration with content, creative, analytics, and account teams to deliver integrated and high-performing SEO and GEO programs.
• Stay ahead of SEO, GEO, and AI-driven search trends to inform internal education, service line evolution, and client advisories.

Qualifications

• 7-9+ years of full-time SEO experience, including client-facing roles within an agency or consulting environment.
• Proven success managing SEO programs for mid-market to enterprise-level clients.
• Experience leading and developing high-performing teams, with a track record of driving measurable business impact.
• Track record of selling or building the business case for SEO and GEO services.
• Deep expertise in SEO and GEO best practices, tools, and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Screaming Frog, generative AI tools).
• Expertise in technical SEO, content optimization, and analytics.
• Proven track record in identifying, designing, and rolling out new and innovative SEO and GEO solutions.
• Excellent written and verbal communication skills, including the ability to simplify complex concepts for executive audiences.
• Adept at managing multiple client engagements with strong project management and prioritization skills.
• Experience working with project management tools (e.g., Asana, Monday.com, Jira).
• Google Analytics Certification preferred (GA certification is expected for all Walker Sands SEO team members in the future).

What Youll Bring

• A visionary approach to how SEO is evolving in the age of AI, automation, and generative content.
• A collaborative and influential leadership style that uplifts others while driving performance.
• A growth mindset rooted in experimentation, learning, and continuous improvement.

Compensation & Benefits

• We strive for salary range transparency in our hiring process. Base salary is part of the total rewards package, with eligibility for a bonus based on company performance plus benefits.
• Starting Salary: $110,000 - $114,950 per year.
• Placement on the salary scale depends on qualifications, experience, skills, location, performance, and internal equity.
• Total Rewards Package includes health coverage, retirement savings, flexible PTO, hybrid work, sabbatical benefits, family support, growth opportunities, and company culture initiatives.

EEO Statement

We strongly encourage people of color, LGBTQ+ individuals, veterans, parents, and people with disabilities to apply. Walker Sands is an equal opportunity employer and is committed to diversity, equity, and inclusion. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc.).

Note: This description reflects responsibilities and requirements as of now and may be updated to reflect the evolving needs of Walker Sands.

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